Demonstrated interest refers to actions students take to show genuine interest in attending a particular college. Some schools track these interactions and consider demonstrated interest as a factor in admissions, viewing it as a predictor of enrollment if admitted.
Ways to Demonstrate Interest
Methods include campus visits, attending virtual sessions, meeting with admission representatives, opening and clicking email links, meaningful "Why Us" essay responses, and applying for early decision. Some students also connect with alumni or current students.
Which Schools Consider It
Not all schools track demonstrated interest—some highly selective schools explicitly state they do not consider it. Research each school's policy. Even schools that track interest weigh it differently in admissions decisions.